Scratch Beneath the Surface

The Brief

To produce a series of short films about atopic dermatitis for client Allergy UK and Sanofi Genzyme to help with their Scratch Beneath the Surface campaign.

The Idea

Atopic dermatitis is the most common form of eczema and yet many people are unaware of the impact on daily life.  The purpose of the short films was to show the viewer that it isn’t just the physical symptoms you can see and feel, but the emotional and psychological symptoms that lie under the surface of this life-long skin condition.

The Scratch Beneath the Surface campaign aims to help improve understanding of atopic dermatitis - for more info visit their website -

Media Info

  • Brand Strategy
  • Charity
  • Corporate
  • Integrated Campaign
  • Short Film
  • Video Series

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Production Images

Creative Motion were great to work with on this important project for Allergy UK.  We needed a fast turnaround as well as a creative and empathetic approach to documenting the real and sometimes terrible impact of allergic disease on people’s lives.  They delivered on all counts, creating a powerful film about allergic disease and the work of Allergy UK which we now use widely in our communications work.

- Maggie Young - Communications Manager

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