The Brief

To produce a character animation video for WaterWipes and Allergy UK to raise awareness about baby skin, how to protect it, and how to spot the signs of allergic eczema.

The Production

Creative Motion was proud to produce this insightful character animation explainer video created for Allergy UK, made possible through sponsorship from WaterWipes. The video revolves around the Knights Family, a relatable cast comprising Mum Shelly, Dad John, 11-year-old daughter Edie, and the focal point, 7-month-old Baby Bobby.

Bobby's confirmed Cow's Milk Allergy (CMA) leads to dry and itchy eczema-prone skin and he often has flare-ups, sparking a journey of understanding and care. The animation sheds light on the significance of using premium skincare products that are alcohol-free and fragrance-free for effective eczema management. WaterWipes emerges as a valuable ally, simplifying the family's daily routine and contributing to Bobby's comfort.

Creative Motion skilfully blended storytelling and education, raising awareness about eczema care while highlighting the vital role of hypoallergenic solutions.

For more information on eczema and how to manage it visit: www.allergyuk.org or contact their helpline at 01322 619898. 

For effective, healthier skincare and happier lives be sure to try WaterWipes, the worlds purest baby wipes on the market: www.waterwipes.com/uk/en

Media Info

  • Character Animation
  • Charity
  • Corporate
  • Concept Development
  • Digital Campaign
  • Explainer Video
  • Online Video
  • Motion Graphics
  • Video Content
  • Video Series

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We couldn't be happier with the character animation video brought to life by Creative Motion for Allergy UK and WaterWipes. This dynamic visual representation perfectly encapsulates our mission, shedding light on the importance of gentle products. Creative Motion's dedication and creativity have truly exceeded our expectations. A remarkable video that will undoubtedly amplify our cause.

- Maggie Young - Communications Manager -
Allergy UK

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