Written by Justin Dean on 03/02/18
If you think of YouTube as simply a portal to view fluffy animal videos then you are missing a trick. YouTube for business is a powerful and unique tool…but why?
1. No Need for back-breaking equipment…
If your worry is ‘how can I film content?’ your fears should melt away as it has never been easier. Anyone with a smartphone has the technology to get started!
We can create YouTube videos, freeing up your time, to give your brand a polished look. For those who want to film content themselves, there are ‘YouTube Spaces’ team programmes or workshops to help you get the most out of YouTube.
2. New audience reach…
YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S*. Even if you appeal to a tiny slice of this audience, you are in a winning situation. 80% of YouTubers are from outside the US* and local versions of YouTube have been launched in 88 countries*.
3. Businesses can keep on-trend…
YouTube is one of the most important audience psychological profiling opportunities out there – by this I mean you can understand what topics are achieving trending longevity with your audience.
What can you learn from a video that has been viewed 1 million times? What clips would be on a parallel to your content and how many views do they achieve? YouTube views can tell you what your audience likes and what has already been done.
4. Achieve a competitive edge…
If your competitors are on YouTube then why aren’t you? It’s a great way to see what messages your competitors are putting out there.
You can keep competitors clips in your account building up a research portfolio and YouTube isn’t just for traditional video, use it for vlogging, animation, advertising – you name it.
5. An Easy, low budget Marketing Tool…
You want free marketing and advertising? Done! Setting up an account is free, posting content is free so what have you got to lose?
All it will cost you is your time and if you can’t make time to reach new audiences your business is a ticking time bomb of failure anyway. YouTube has over 1 billion users* - better figures than any print media I’ve ever heard of!
6. Earn from Your YouTube Channel…
Yes, your business will have its own YouTube Channel - your very own online video channel that has the power to make you money.
There are ways of driving revenue through YouTube and big brands have been embracing this for years. The number of channels earning six figures each year on YouTube has increased by 50% y/y.*
It is irrelevant if you are interested in YouTube personally, what bring in business should sculpt your decisions – why not have a go?
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